It is intimidating to compete in a niche market where a company is coming to dominate the market.
The large company has a number of advantages over small companies, from more resources to more profitable product of the economy of scale achieved by producing more volume.
Beating a big company that dominates the market is not, however, impossible and there are several famous cases where this has occurred when the small company is more agile and presents the consumer benefits that large companies will not offer you precisely the speed and innovation achieved by a small company.
The Business Insider website several cases we have known just where the company beat girl and practically destroyed the company’s dominant market. Some of these cases are:
1. Google vs. Yahoo. In 2000, Yahoo had 56% of the market for Internet search engines Google and just 1% today Google is dominating the market with over 65% and Yahoo which is its closest competitor has only 16.1%
2. Hewlett-Packard vs. Dell. Dell for many years was the undisputed leader in sales of PC type computers or today HP or Hewlett-Packard is the new leader in a progress that passed through the purchase made the company Compaq being the rate of growth HP is more than Dell.
3. Apple vs. Nokia. In 2009 Nokia was the clear market leader in mobile phones today that has changed dramatically with the entry of Apple and the iPhone now becomes the market leader Nokia having passed the third place behind Samsung.
4. Facebook vs. Myspace. At the time MySpace was the most successful social network that was bought by millions of dollars when Facebook was nothing, now Facebook has 160 million users and MySpace has less than 40 million users.
5. Blockbuster Vs Netflix. Blockbuster was the largest chain of video rental on VHS in 2006 was 6.500 stores throughout the United States and sales of 5.500 billion. In the same 2006 Netflix transforming the market just sticking with a proposal for home delivery or delivery of video and then the sale of movies online as a streaming. Blockbuster is now in bankruptcy proceedings and Netflix is the clear market leader.
I hope these stories inspire you to not be afraid to compete with large companies but the idea is to do it in a clever way to offer new and better things.