Yesterday was held in São Paulo the Miss Universe beauty pageant which draws female fans of this type of show but since it was purchased Trumph Donald has become a springboard for various businesses and judging by what we see, the business is getting juicier. After 60 years of business based contest that relate to the fashion, cosmetics and the promotion of a country or city.
Just as the Olympics are basically a country where the window displays the progress made by the company that blew the competition does something similar but at a much lower cost and with global coverage.
That’s at least what the owner wants and every day that passes seems to be achieved the objective. The show, held in São Paulo, at a cost of $ 20 million, fully fulfilled the function of promoting the city and state in the world and a number of brands associated with the event.
This business has an audience of one billion people worldwide, already has a line of cosmetics and clothing associated themselves.
But beyond this it is interesting that Donald Trumph want the contest is a true showcase to promote the city chosen to host, as a tourist destination.
In fact, the Brazilian television network Bandeirantes Trumph made a partnership with the channel for the broadcast rights for Brazil and bring the contest to São Paulo.
Such is the importance of the event to promote competition as countries and cities in a past edition, the organisers contacted Vietnam to be held in that country competition, although it had no hotels or convention centers to make the event.
That did not daunted and appropriate facilities for the contest, including 5 star hotels and a convention center, this way many saw another side of Vietnam, very different from the rest of his peers Communists.
Whatever Trumph commitment to this kind of business that goes beyond a frivolous contest many ladies like to become a tool for the creation of businesses of all kinds.
Interesting as a business lesson, do not you think?